Higher Education

Higher Education

Market Mapping Plus Inc

HIGHER EDUCATION

Continuing and Adult education are becoming more and more important, as our country’s business environment keeps changing. More people are looking to change careers now than ever before. Market Mapping Plus Inc. can help you identify those individuals who are looking to make the change.

Through the use of surveys, self-reported data, and sophisticated computer modeling, we can identify and reach your most lucrative market segments. Are you looking to reach people who may want to attend college for the first time? If you are looking for people who have BA Degrees and may be interested in a graduate program, we can help. How about people who have some college experience, but never completed their degrees? We can help!

Higher Education Prospect Counts

Methodology

This database is created exclusively for each client. Our custom survey program identifies prospects who are not only in your immediate market but who have also expressed an interest in YOUR institution. Targeted, focused and effective.

Finally, using over 100 demographic variables, we create a computer profile of households with various educational levels. What does a high-school degree-holding household look like? A Pre-AA Degree, Post AA Degree, or BA Degree household? We then apply it to our overall file of over 95 million homes.

From this process, we can identify those households that meet certain criteria. One key factor to remember, this is self-reported data. At times people don’t tell the truth or may exaggerate their educational status. There are variances in the data that occur where a household is classified as Post AA Degree but is in fact a BA Degree household. Also, in a home where one person holds a BA Degree and the other person may have some college education both degrees are reflected in profile with the household being reported in the lower of the two-degree categories.

While some factors, such as mixed-degree households or incorrect self-reporting may affect the data, our experience shows that only about 0.3% of our database (one household in 300) is “misclassified,” either through the computer modeling process, failure to report actual education levels, or changes— such as divorce— to the household's status.

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Market Mapping Plus Inc
Market Mapping Plus Inc

Using This List

Age, Income, and Number of Children are all ways to sort and select from this file. Numerous clients throughout the country— from Maine to Alaska, and from San Diego, California, to Miami, Florida— use our database with great success.

Contact us today for a count and pricing. We can deliver an excel spreadsheet in under a day so if a quick turnaround is what you need, we can help you meet your deadline.

Request a Custom Count

Market Mapping Plus Inc.

If you have any other questions, would like to request a count, or would like to purchase a list, call or fill out the form below to reach Market Mapping Plus Inc.

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CLIENT's TESTIMONIALS

Also known as our “Some College” list, this list contains individuals who have completed High School, and have some college education.

This list is widely used for college and university recruiting.

"I consider myself quite fortunate to have been able to work with Market Mapping Plus Inc. as my list broker for the past five years. The attention to detail and guidance is second to none. I often present Market Mapping Plus Inc. with tough jobs with quick turnaround times and they have always come through. I would recommend them to any company needing address mining and list rental."

Amy Bachman
Misericordia University
Dallas PA

 

“David, these numbers are FANTASTIC. I have shared with our Admissions team and others from our Senior Leadership team. They are pleased. We’ve never had an email with this high a response rate from a prospect audience. Surveying our list pre-launch was a great recommendation.”

Nick Viau
Marketing and Branding Content Manager University Marketing
Grand Valley State University

CLICK HERE TO VISIT MMP'S HIGHER EDUCATION BLOG FOR HINTS AND TIPS AND KNOWLEDGE BASE ON EDUCATIONAL DIRECT MARKETING!

Market Mapping Plus Inc
Market Mapping Plus Inc

Testimonial

“David, these numbers are FANTASTIC. I have shared with our Admissions team and others from our Senior Leadership team. They are pleased. We’ve never had an email with this high a response rate from a prospect audience. Surveying our list pre-launch was a great recommendation.”

Nick Viau

Marketing and Branding Content Manager University Marketing
Grand Valley State University