Targeted Lists
Targeted Lists
Providing You With Carefully-Planned Targeted Lists
TARGETED CONSUMER LISTS
Reaching the right person is an art. So much direct mail advertising is wasted on a “shotgun” approach, and businesses waste thousands of dollars on printing, postage, and a mailing list— that doesn’t specifically reach their target market.
Every business has a selection of people who more or less likely to purchase their products or use their services. If you sell upscale chocolates, why mail to a household that makes under $15,000 a year? If you sell garden tools and equipment, why send to renters?
Market Mapping Plus Inc. has developed a highly personalized method of working with our clients to help you first identify, then reach your most lucrative prospective customers. The right mailing list isn’t about cost, it’s about results— the lists ability to bring in someone who is interested, able, and ready to buy!
Depending upon who you are trying to reach, and how, you may use one of a variety of types of list:
Contact Us
Market Mapping Plus Inc.
If you have any other questions, would like to request a count, or would like to purchase a list, call or fill out the form below to reach Market Mapping Plus Inc.
ON TARGET
There is nothing more important than focusing your message and sending it to your BEST, most responsive prospects. Finding the right, highly targeted list will save you money AND make you more profitable. Market Mapping Plus Inc. will help guide you through the process of how to focus your message and target your best market prospects.
"We’ve always enjoyed working with David and Market Mapping Plus Inc. His list is exactly what we were looking for, he keeps it current and we get a very good response from it."
Carolyn
Showspan, Inc
Grand Rapids MI
Business-to-Business Lists
Business-to-Business Mailing Lists
Business lists come in many varieties. From compiled business lists that focus on the location of the business with some but limited contact names to industry-specific lists that focus on many different types of contacts within a specific industry. There are also trade association lists available as well as response lists of proven buyers.
Compiled Lists
These lists are taken from public records, the phone book and are typically phone verified once a year. The upside of compiled lists is that they tend to be very comprehensive and can be selected by industry group (Standard Industry Classification codes), number of employees, sales volume, and some limited contact information. The typical record will have the owner, president, CEO as the contact, but may have the office manager; managing partner, or other designated contact person. Typically these lists have phone numbers available but coverage is not 100% and in some cases, the phone numbers are old and have not been updated.
Job Title Lists
These lists are the most sought after for many industries. Companies are looking for the Human Resources Director, or the Purchasing Manager, or All of the Middle Management employees. The difficulty with these lists is that employee status changes about 2 - 3% every month, so at the end of a year, they are 24- 36% incorrect. And in bad economic times, these numbers only get bigger, not smaller.
Association/Subscriber Lists
These can be the best sources for key, targeted lists. They are updated regularly because the subscribers expect to receive their magazines or association information. There are associations for virtually every industry group from Marketing, to Civil Engineering, to Accounting and other groups. There are associations for Plastics Engineers as well as Boat Manufacturers. These lists can be highly targeted, but tend to have very low counts nationwide and do not cover 100% of an industry.
Request a Custom Count
Market Mapping Plus Inc.
If you have any other questions, would like to request a count, or would like to purchase a list, call or fill out the form above to reach Market Mapping Plus Inc.
ON TARGET
Focusing your message is critical to the success of your mailing. Finding the right list — addressed to the right audience — can be difficult with Business-to-Business lists. Name-specific lists go bad at the rate of 52% per year. We make sure you understand your market and help you find the most current lists available for you to use for business prospecting. FOCUS, FOCUS, FOCUS is the key to mailing success.
"Market Mapping Plus Inc. is unique amongst list brokers in that they continually demonstrate a devotion to service. We get immediate fulfillment of orders and count requests, and the staff has continually proven their willingness to take the extra steps needed to meet our objectives and maintain the accuracy and quality of their data."
Richard Eldert
Venture Direct
New York, New York
CONSUMER SHOW MARKETING
Increase show traffic and build vendor buy-in with targeted direct marketing.
Market Mapping Plus specializes in developing targeted marketing lists for show producers to reach new show attendees. Our program includes the following:
- Double Verified prospects based on interest
- Geographic options, from specific zip codes to entire regions
- Age/Income/Dwelling type are just a few of our targeted selects
- Postal and e-mail lists are available
- We host landing pages, or you can. We also consult on landing page optimization.
- If using postal mailing lists, you receive the list to mail on your own.
By focusing on your primary-intended market, we can help increase response and keep your costs low.
Think about what more effective direct mailings would mean.
Here are just one of our programs: we will sell you 5-10,000 targeted names that you can either resell to show vendors for their use, or you can give these names to your vendors as an added perk for marketing. The program will provide you with a targeted list of participants (postal only) for you to distribute as you wish. We can either provide the full list to you to divide, or you purchase the list tell us how many subgroups you need and we will split it into smaller units for your vendors.
We recommend that your vendors receive 500-1000 names. This is a reasonable quantity for most companies to mail and allows them to personalize an invite to the show.
These lists typically have low minimum quantities but also carry high per name costs for low volume orders.
Why work with us?
Market Mapping Plus Inc. is a mailing list broker and direct marketing consultancy. We are marketing experts and use mapping and market analysis to help you better target your prospects. We have successfully served clients for more than 22 years, providing targeted prospect mailing lists, as well as consulting services.
E-mail/Postal Database Management
Market Mapping Plus Inc. has begun offering a new program where we manage your client database and e-mail list. We will perform regular list hygiene on the postal side of the list and will manage and deploy your e-mail campaigns for you. Our e-mail campaign management will include management of opt-outs, bounces, invalid addresses and will keep your list up to date and compliant with all current CanSpam laws. Pricing is on an annual custom basis and is determined by the number of times your lists need to be cleaned and the number of names in your database. We will also add new names as needed to either the postal list or the e-mail list.
Contact us today if you would like to take this off your desk and have it managed by a professional database management company.
Targeted Participant Areas
We have lists that include the following:
Other areas available. Just give us a call!
On Target
Focusing your message is critical to the success of your mailing. Finding the right list — addressed to the right audience — can be difficult with Business-to-Business lists. Name-specific lists go bad at the rate of 52% per year. We make sure you understand your market, and help you find the most current lists available for you to use for business prospecting. FOCUS, FOCUS, FOCUS is the key to mailing success.