When Business as Usual Finally Returns

When Business as Usual Finally Returns

Businesses have undergone massive changes due to the pandemic. Whether it’s a reduction in operating hours, temporary closings, or a decrease in traffic, no one is immune.

But! There is a light at the end of the tunnel. I don’t have a crystal ball, but I do know that businesses that have a post-pandemic marketing plan in place will thrive.

And it started with a clean, customer database of accurate and current street addresses and email addresses.

Just like personal hygiene is critical at this time, so is proper list hygiene.

When was the last time you refreshed, updated, and cleaned your current customer list? Are they receiving your messages and offers? Are they aware of your hours, ways they can buy your products or services, and current and upcoming sales and discounts?

Next, plan for the future. As I said, I don’t have a crystal ball, but I do know that your current customers are eager to return to business as usual—especially for services such as dining out, vacations, and travel.

One way to craft an enticing post-pandemic offer is to send a targeted custom survey. The responses you receive will ensure that you are ready with a package that customers are looking for.

And now’s the time to build your list to include prospective customers. They are just as eager to embrace a return to normal activities as your current customers are.

Unfortunately, list building is where many businesses stumble. There’s nothing more disheartening than an in-box full of bounce and SPAM messages or a flood of returned direct mail pieces.

Fortunately, a specific target list will save you money, headaches, and your reputation. Investing in a focused, clean, and accurate list that’s built to your particular requirements will save you money, increase your response, and accomplish your marketing goals.

But don’t merely buy from a vendor. Invest in a strategic partner. Market Mapping plus has been a direct response partner serving clients for over 30 years. (Yes, before email.) We’ll work with you to build a database of customers looking to buy what you have to offer.

Do you need help crafting your post-pandemic marketing plan?

Market Mapping plus can help. Schedule your no-obligation consultation today. Or drop me an email.

David Fant is the owner of Market Mapping plus, Inc. To get started with your targeted list solution, visit www.marketmappingplus.com or drop him a line: [email protected].

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