Blogs
Blogs
Higher Education Expectations? Are yours real?
By Market Mapping Plus Inc
What is it about marketers and marketing that makes us suddenly think we are the exception to the rule? What ...
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Higher Education Form Fill 101
By Market Mapping Plus Inc
Here’s a basic question for you. When you visit a website and want some information from them, or want to ...
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Higher Education Baseball has 3 outs, How many outs do you have?
By Market Mapping Plus Inc
I am constantly being asked to review email creatives and landing pages for my clients. What surprises me is the ...
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Higher Education Adult Student Motivation 101
By Market Mapping Plus Inc
Let’s look at why an Adult Student will want to finish their degree. The reasons are many but there are ...
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What’s in Your Marketing Mix?
By Market Mapping Plus Inc
Have you heard the term “marketing mix”? It’s a blend of different tactics, such as direct mail, emails, social media ...
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Survey Says! Prospect using a Brand Specific Survey
By Market Mapping Plus Inc
Is there a sure-fire way of finding out what your prospects and customers want? There is: Just ask them. Surveys ...
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When Business as Usual Finally Returns
By Market Mapping Plus Inc
Businesses have undergone massive changes due to the pandemic. Whether it’s a reduction in operating hours, temporary closings, or a ...
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It’s a Swing and a Miss. When emails and landing pages strike out
By Market Mapping Plus Inc
Baseball is a simple game with simple rules. Hit the ball, run around the bases, tag home plate, score a ...
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B2C Email Campaign Content 101
By Market Mapping Plus Inc
Experts generally agree that the average person receives 128 emails each day. That’s 46,720 email messages each year. Of course, ...
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LANDING PAGE 101
By Market Mapping Plus Inc
Anytime you use social media, email, banner ads to advertise your school’s programs you need a landing page. But many ...
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